Danielle Oppendike

ROOM8 Branding

Branding Overview

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LOGO

We wanted to create a logo which felt comforting as well as exciting. Finding a roommate is often stressful, but we wanted to let users know that at ROOM8, our door is always open.

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COLOR GUIDE

Considering the multiple functions of the app, it was important to have colors that represent each function in a unique way. We chose to go with cooler, more calm tones to reduce stress as well as create a fun and dynamic color sphere.

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TYPOGRAPHY

Throughout the app as well as the websites, Helvetica Neue Regular is used for it’s strong and timeless form while also being modern and flexible.